Built By Restaurant Operators, For Restaurant Operators
We're not a traditional marketing agency. We're a retention marketing studio that turns guest data into campaigns that fill tables—built by people who've actually run restaurants.
We Focus On What Restaurant Operators Actually Care About
We Focus On What Restaurant Operators Actually Care About
Most marketing agencies show you engagement rates and follower counts. We show you which campaigns brought back lapsed guests, how many tables were filled, and exactly how much revenue was generated.
We built Extra Fancy because we were tired of watching restaurant operators spend thousands on marketing they couldn't track while valuable guest data sat unused in their POS and reservation systems.
We Focus On What Restaurant Operators Actually Care About
Most marketing agencies show you engagement rates and follower counts. We show you which campaigns brought back lapsed guests, how many tables were filled, and exactly how much revenue was generated.
We built Extra Fancy because we were tired of watching restaurant operators spend thousands on marketing they couldn't track while valuable guest data sat unused in their POS and reservation systems.
What Makes Us Different
What Makes Us Different
Our team designs hyper-targeted strategies that don’t just reach audiences, but move them to act and engage.
Restaurant Operations Expertise
Our team brings 15+ years of restaurant operations experience, including management roles at Union Square Hospitality Group and scaling Culinary Concepts from 9 to 22 locations through exit. We've managed P&L, stared at thin margins, and built systems that work across multiple locations.
Restaurant Operations Expertise
Our team brings 15+ years of restaurant operations experience, including management roles at Union Square Hospitality Group and scaling Culinary Concepts from 9 to 22 locations through exit. We've managed P&L, stared at thin margins, and built systems that work across multiple locations.
Technical & Marketing Execution
We learned how tech companies use customer data to drive measurable growth. We've built attribution systems, developed segmentation strategies, and led companies to profitability through data-driven marketing. Now we're bringing that discipline to restaurants.
Technical & Marketing Execution
We learned how tech companies use customer data to drive measurable growth. We've built attribution systems, developed segmentation strategies, and led companies to profitability through data-driven marketing. Now we're bringing that discipline to restaurants.
Hospitality-First Mindset
Every campaign is reviewed by restaurant operators, not junior marketers who Googled "restaurant marketing." We understand the difference between a casual dining loyalty program and a fine dining preference tracking system. We know why timing matters and why you can't send the same message to everyone.
Hospitality-First Mindset
Every campaign is reviewed by restaurant operators, not junior marketers who Googled "restaurant marketing." We understand the difference between a casual dining loyalty program and a fine dining preference tracking system. We know why timing matters and why you can't send the same message to everyone.
What Makes Us Different
Our team designs hyper-targeted strategies that don’t just reach audiences, but move them to act and engage.
Restaurant Operations Expertise
Our team brings 15+ years of restaurant operations experience, including management roles at Union Square Hospitality Group and scaling Culinary Concepts from 9 to 22 locations through exit. We've managed P&L, stared at thin margins, and built systems that work across multiple locations.
Technical & Marketing Execution
We learned how tech companies use customer data to drive measurable growth. We've built attribution systems, developed segmentation strategies, and led companies to profitability through data-driven marketing. Now we're bringing that discipline to restaurants.
Hospitality-First Mindset
Every campaign is reviewed by restaurant operators, not junior marketers who Googled "restaurant marketing." We understand the difference between a casual dining loyalty program and a fine dining preference tracking system. We know why timing matters and why you can't send the same message to everyone.
How We Work
Direct Access,
Senior-Level Strategy
We're a boutique studio, which means you work directly with experienced operators and strategists on every campaign. No handoffs to junior account managers. No "your rep will get back to you." Just focused, high-quality execution from people who've been
in your shoes.
Small Client Roster By Design
We work with a select number of restaurant groups to ensure every client gets the attention their business deserves. When we take on a client, we're committed to understanding their operations, their guests, and what drives revenue for their specific concept.
Don't Have Time to Do This Yourself?
We'll spend 15 minutes showing you what campaigns we'd build for your restaurant: who we'd segment, what we'd send, how we'd track results.
Don't Have Time to Do This Yourself?
We'll spend 15 minutes showing you what campaigns we'd build for your restaurant: who we'd segment, what we'd send, how we'd track results.
Don't Have Time to Do This Yourself?
We'll spend 15 minutes showing you what campaigns we'd build for your restaurant: who we'd segment, what we'd send, how we'd track results.